Who do you go to when seeking reliable information?

With oceans of information at our finger tips, how do we filter the signal from the noise?

Many parents seeking advice or guidance on how best to support their kid’s and navigate the youth sports journey are unsure where to turn. It is daunting to grapple with the seemingly endless resources and often conflicting information available online for any given topic. In the face of these challenges it is too easy to end up relying on what is shared on social media channels, much of which is highly dubious!

Aside from the direct support provided, what parents of young athletes most value is having somebody they trust to answer questions and provide advice and counsel. This support can be provided remotely or in-person - contact us for more information.

In our quest to provide reliable resources for parents we published the book Sports Parenting in 2022.

Understanding that parents are stretched for time, we have since launched the Athlete Generation project on substack to provide more bite-sized content that is free to access.